SpotOn WiFi offers entrepreneurs new opportunities to build strong relationships with customers through their own Wi-Fi network. Through a special router, visitors access the Internet by logging in via social media, filling out a survey, or viewing an ad. Companies such as restaurants, hotels, and shops gain additional insight into the properties and visitor behavior of their customers. The online platform SpotOn brings the target map and the ability to create marketing campaigns, such as sending targeted discounts and receiving feedback. In addition, smart solutions are offered to increase the number of positive reviews online directly, for example through TripAdvisor and Parisiens. SpotOn captures negative experiences so the company has a chance to anticipate issues and fewer negative reviews come online. In this way, not only customers but also entrepreneurs reap the fruits of public Wi-Fi, resulting in better conversions, higher customer satisfaction, and increased sales.